The founder and CEO of Nu Nexus Partners in New York City, Jim Tsokanos received his bachelor’s degree in communications from Iona College in New Rochelle, New York. After completing his undergraduate studies, he went on to become a member of the New York consumer and sports marketing practice at Cohn & Wolfe. He played a central role in the launch of the BMW Z3 Roadster alongside the James Bond film Goldeneye, an initiative that later became a case study at Harvard Business School. Jim Tsokanos also managed the company’s campaigns for a number of high profile sporting events, including six consecutive Olympic Games and the 2000 Super Bowl in Atlanta. Read More
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